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Advocacy Malls

SM Kicks Off Christmas Season with Shoe Gift Giving

100 delivery riders in Bulacan can now work in comfort after receiving donation of rubber shoes from SM Malls in Marilao, Pulilan, and Baliwag.

The donation is part of SM Supermalls’ 100 Days of Caring Campaign, through which the company pledge to donate to over 10,000 beneficiaries which include communities in need, hardworking SM employees, medical frontliners, and dedicated delivery partners, among others.

“Christmas may not be as festive as the revelries of pre-pandemic times but it can be more meaningful” shares SM City Marilao Mall Manager Engr. Emmanuel Gatmaitan. “This campaign is close to our heart because SM’s shoe gift giving signifies our humble beginning, our legacy, and our pledge in making our communities better; after all SM started out with shoes” Engr. Gatmaitan added.

Delivery Riders from Mervilla Toda in Marilao, Rambol and Pagala Toda in Baliwag and PC Joda Transport and Pultopa Inc. in Pulilan arrived in batches at a time, each being sized and fitted for their own pair of shoes.

According to Allan Eugenio of Mervilla Toda, riders typically struggle to buy shoes required for work. Eugenio also added that riders often use slippers because some lack resources to buy shoes.

“Our shoe gift is our humble way of showing our appreciation to the riders who put their lives at risk by delivering food and other necessities to our customers” shares SM City Baliwag Assistant Mall Manager Eugene Martin.

100 Days of Caring is one of the many philanthropic efforts of SM Supermalls that aims to honor and give back to everyday heroes like delivery riders, essentials workers, and frontliners. The campaign also features a hundred days of spreading love, thoughtfulness, and care for one another and for the communities that surround SM Malls.

Apart from 100 pair of shoes, delivery riders likewise receive towels and other items for sanitation and hygiene.

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