Food Health

Immune-Boosting Ice Cream Lands in the Philippines

AICE, the affordable ice cream brand that originated from Singapore, has recently launched its newest flavor Milk & Eggs in an exclusive online event with food, lifestyle bloggers and influencers.

The special flavor with milk, eggs and honey was especially developed at the height of the Covid-19-pandemic to boost the body’s immune system.

Ice cream lovers can get the new variant in a special pack of 5 with free face mask for only P100 or P20 per piece from AICE accredited resellers and sari-sari stores.

Speaking before a group of influencers, invited guest speaker Ms. Joan Sumpio, a popular Registered Nutritionist and Dietician (RND), explained how milk is an important source of calcium. “Calcium
contributes to energy metabolism, builds and support bone development, and is necessary in regular muscle function. Eggs, on the other hand, are a great source of Cobalamin, Vitamin A and D, which are essential vitamins to boost the body’s immunity against diseases”,
according to Ms. Sumpio.

One of the highlights of the event was when all the guests were asked to open their Milk & Eggs ice cream and take a bite on cam simultaneously. The strawberry taste and bits inside have caught some
food bloggers by surprise.

More than the exclusive launch, they have actively distributed thousands of free Milk & Eggs packs to different barangays including front-liners who the company considers as modern-day heroes of the pandemic.

A surprise of the event came when AICE PH unveiled its first batch of celebrity influencers, namely: Kapamilya stars Sharlene San Pedro and
Andrea “Blythe” Brillantes, and volleyball icon Mika Reyes. The influencers expressed their thanks and appreciation for being invited and chosen to become part of AICE’s family of pioneer influencers.

The event concluded with model and event host, Ms. Anne Quiogue, greeting everyone “Have an AICE day!”

Aside from Milk & Eggs, the brand has other mouth-watering flavors such as Chocolate Crispy, Water Melon, Choco Mochi, Sweet Corn, Strawberry Crispy, Mango Slush, and Coffee Crispy, with retail price ranging from P10 to P26.

AICE ice cream started in Singapore with Indonesia as its first market. In 2018, AICE has formally entered the Philippine market and has given thousands in job opportunities. It has also helped more than 100, 000 low-income families to augment their income by being distributors and resellers.

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